Study Model

define – develop – design & display

Our three-semester MA programme is structured according to the principle “define — develop — design & display.” After adopting a broad perspective and consolidating their MA topic in Semester one, in their second semester students focus on concrete project development. Semester three is devoted entirely to design work, to completing the written thesis, and to presenting the completed project at the degree
show.

Major studies

In their Major studies, students concentrate on the research-oriented development of their MA project, supported by individual mentoring and selected, project-related expert input. Students choose their MA topic either based on their own professional experience, interests, and aims, or based on their cooperation with research and industry partners. Students may also choose to pursue their MA project with corresponding partner institutions and enterprises.

Minor studies

In approximately 25% of their time of study, students acquire profound competencies in the areas of writing, research methods, design theory and methodology, digital research, presentation skills and entrepreneurship. These subjects are offered in the form of seminars (Monday, half-day or all day), workshops (3-5 days) and thematic lectures (in the evening). During the course of the second and third semester, additional elements further support students in the development of their individual projects and Masters theses. Classes in the Minor studies usually take an interdisciplinary approach, i.e. addressing all Major Specializations. Concerning methodology, students can choose a specific orientation focusing on future professional profiles (Orientation A, B or C).

ORIENTATION A: Applied-entrepreneurial «Design as Artefact»

Orientation seminars A focus on the applied and market-oriented perspectives of design. Business-oriented and strategic aspects are emphasized in the presentation of theory and methods.

ORIENTATION B: Critical-speculative «Design as Statement»

Orientation seminar B challenges students to confront ethical, social and political aspects of design, and consequently, to develop their own positions on these questions.

ORIENTATION C: thematic-reflective «Design as Reflection»

Orientation seminar C is focused on the reflection on, theorizing about and the transmission of the design process and its outcomes. It explores philosophical, ethnographic and media theory aspects of design, as well as key academic research challenges.