Bridging the Gap

Bridging the Gap: A Smart Technology System for Brands.
Projekttyp: Masterarbeit 2013
Studentin: Noëlle Phillips
Field of Excellence: Produkt

How can smart technology connect consumers and brands in order to enhance the product experience?

Wie kann smarte Technologie den Konsumenten mit einer Marke verbinden, um damit das Produkterlebnis zu erhöhen?

Do you know the story of the clothing you are wearing? Shoppers pay attention to ethics of the brands they are buying. For example, as skiwear complexity increases so does skier curiosity. Some brands like Patagonia share good and bad information about production. My solution however, enables brands to provide an interactive experience for consumers to access information easily and effectively. The solution evolved by examining the skiwear industry, reviewing literature, and conducting interviews. Working closely with the brand Kjus and their Blade Jacket I developed a working prototype. Embedded within the jacket sleeve is a smart technology device that shoppers wave their smart phones over, accessing a website of information to help make an in-store purchase decision. Brands create an authentic relationship with consumers, collect valuable data, and after purchase open a direct line of communication for the lifetime of the wearer.

Mentoren: Birgit Fullgraff, Isabell Gatzen, Francis Müller, Thomas Walde, Prof. Michael Krohn.

Aktualisiert am: 25. Juni 2013