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A MAZE Festival Berlin. Metatag. Reclaiming Urban Space with AR

When? April 13th, 2019, 12:00 pm
Where? A MAZE Festival, SEZ Berlin

Every day we are exposed to advertising posters, political campaigns and logos in urban space. How can we use augmented reality to comment on actions taking place in public space? How can we overwrite messages/statements found at the streets of our cities? What possibilities does AR offer to reveal, subliminally undermine or deconstruct the economic and political mechanisms that transform public space into an exclusive resource for productivity? How can AR make us from mere receivers to senders of messages, from consumers to designers?

We will discuss these and other questions with our guests on the panel. Further we will feature a selection of works of the recently established activistic collective meta tag from Zurich.

The panel is initiated and curated by Florian Faller, Maike Thies and Margarete Jahrmann by the Subject Area in Game Design of Zurich University of the Arts in collaboration with the students of the 4th semester's interdisciplinary bachelor design module of Zurich University of the Arts.

Sarah Buser (Hochschule für Schauspielkunst Ernst Busch)
Alexander Govoni & Carla Streckwall (
Margarete Jahrmann (Lecturer Subject Area in Game Design & Game Artist

Florian Faller (Lecturer, Subject Area in Game Design)
Maike Thies (Research Fellow, Subject Area in Game Design)