The Master of Arts in Design allows designers and individuals from design-related fields to acquire expertise and a very high level of technical proficiency. At the heart of the Master’s degree programme is the students’ research-oriented approach to work and thinking that they employ as part of their own design projects. The combination of a high level of independence, reflective and interdisciplinary thinking, an individual design philosophy, and an entrepreneurial approach are all just as crucial in equipping the student for a future career as the ability to engage with international practice or go on to further university education. The emphasis of the programme is on a research-focused study model, in which all students intensively pursue their individual Master's project over a period of three semesters. This results in future-driven design solutions as well as communicable knowledge and new methods.
The Master's programme at Zurich Universtity of the Arts offers six specializations:
Game Design: Creating and designing games, serious games, ludic game art, and also collaborative, virtual worlds.
Interaction Design: Developing concepts and systems in the field of embodied interaction, interactive experience and reactive materials.
Knowledge Visualization: Generating and transferring knowledge through images and visualization. Translation of complex information into a visual language, and communicating knowledge through images.
Product Design: Design of products, services and experiences. Mediation of methods, knowledge and culture for tangible, strategic and user-centred design.
Trends & Identity: Identification, visualization and implementation of cultural and socio-economic developments in strategic design concepts.
Visual Communication: Development of holistic appearances, visual identities and brands, and editorial design. Systematic explorations through design exploration and theoretical reflection.