Augmented Creativity - "It is a good time to be a robot in the creative economy"
What does it mean for creative professionals when the "Age of Data" with its key technology Artificial Intelligence meets the "Age of Creativity"?
Artificial intelligence is the key technology of the coming decades. It not only automates work processes but also forms the basis for future forms of creative collaboration between humans and machines. But what does this mean for us creative professionals in concrete terms? The "Augmented Creativity" trend study is looking for answers. Based on horizon scanning, digital ethnography, and interviews, it takes a holistic look at "AI in the creative economy" within the market, creative process, and aesthetics dimensions, places them in a social context and provides strategies for addressing the changes triggered by the technology. Experiments with text- and image-generating AIs and exemplary workflows and cases inform creative professionals practically and help them classify and appropriate the topic beyond the hype.