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Action / Reaction

A [subjective] exploration of the creative process

What inspires me and how do I deal with inspiration? Where do I find inspiration in a globalised world?

Based on historical textile pattern books, experimental approaches to creative processes were developed. First, I dealt with associations of various people; second, I juxtaposed the pattern books with my own archive of quaint photos. I focused on today’s research on creativity, the creative process and artistic archival work.

Through this work I realized how important it is to break up habitual patterns and give creativity enough space and time to allow the unexpected to take place. Associations have a lot of potential in the creative process, they help to perceive inspiration in a new way and to open new lines of thinking and visual spaces.

Degree project: Joanna Meister
Specialization: MA Visual Communication, 2020
Mentors: Prof. Alex Hanimann, Jonas Vögeli
Website: www.joannameister.ch

A subjective cataloguing of pattern books from Lyon © Swiss National Museum, Artefact 1 — Action
A subjective cataloguing of pattern books from Lyon © Swiss National Museum, Artefact 1 — Action
Picture Tableau, Artifact 2 —  [Re]Action
Picture Tableau, Artifact 2 — [Re]Action