Conscious Pethood
A Swiss Brand for sophisticated dogs.
Amid the stress and insecurities of our multi-option society, millennials are redefining the human-pet relationship. The emotional support animal is a constant companion – less an «add-on» than an integral part of its owner (or, rather, «pawrent»). The animal here takes on the function of a «furry child» who can lend an empathetic ear and act as a holistic health coach. The new role of the dog as spiritual companion is reflected in pet-related consumer products created to meet the requirements of this new generation of «pawrents».
Ivy – canine culture is a contemporary dog brand developed in response to this transformed relationship. Its range of products reflects the values of millennials and their quest for new lifestyles that prioritize slower pace, better quality of life, and meaningful relationships.
