In which ways can innovative processes be promoted in the (re-)conception of events?
Every day, we receive countless invitations to all kinds of events. The phenomenon referred to as eventization reflects a current societal trend: a shift away from the possession of material wealth toward more experience design. This confronts event organizers with complex challenges which all lead to the same question: How to continue developing surprising concepts time and again? New perspectives are required. This is where «WOW!» provides its services. The Experience Lab identifies relevant trends and social changes and visualizes innovative potential to develop future-proof concepts by means of its proprietary methodology. In short: It helps event organizers to envision their formats in a new light so that they can devise and create novel formats.