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Possibility Space — The shop window as a cultural construct and speculative product

What are the creative potentials of shop-window spaces, and how can they be translated into a sensual space composition?

As a cultural construct and interface between urban and retail space, the space of the shop-window shapes the cityscape from a human perspective Purchasing habits change and are influenced by our individualised, mobile and flexible lifestyles. Spatial structures react to these developments and become more transparent and multifunctional. Their omnipresence is increasing and mobile, temporary advertising spaces are reshaping the cityscape. Shop window-like spatial concepts are increasingly appearing outside the classic sales areas.

The «possibility space» I have designed under the motto «The shop-window is on its way...» tries to reflect these developments as objects.


Degree project: Claudia Marolf
Specialization: MA Trends & Identity, 2019
Mentors: Prof. Bitten Stetter, Dr. Francis Müller, Judith Mair
Contact: claudia-marolf@gmx.ch

Denkmodel. The shop window space materializes the interface between image and space and connects the interior with the exterior.
Denkmodel. The shop window space materializes the interface between image and space and connects the interior with the exterior.