Jamaica Uncut
«Let’s go on a holiday, let’s go to Jamaica!»
For decades Jamaica has been internationally associated with tropical «paradise», a moniker inherited from the country’s colonial past. Colonial ideology has long shaped the country’s identity and has subsequently been a tool utilized by the country’s tourism industry to attract its predominantly western visitors. However, the lack of representation of the island’s omnipresent creole culture in tourism campaigns and media has begged the question, «What is life like for the residents of paradise?».
Jamaica Uncut thus challenges the postcolonial mindset and stereotypes that limits Jamaica’s pursuit of a cohesive national and global identity; ultimately unmasking the nuanced realities of its people.
