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Striving

Empowering novice creatives to self-manage and offering guidance in their careers.

How can design empower novice creatives to self-manage and offer guidance in their careers?

The aim of this thesis was to design a product that focuses on empowering novice creatives to self-manage and offers guidance in their careers. With the current
hardships these highly demanded i ndividuals face overcoming self-managing obstacles, the opportunity to design solutions for them to overcome these challenges
as well as to grow and improve has gained weight in importance. A human-centered design approach was applied to guarantee that the target group is at the core of the
project in its every stage. The project was achieved through researching topics such as self-management, self-reflection and experts' behaviors. The results l ed to the design
of a digital app that helps novice creatives with self-management issues.

Degree Project: Kevin Rehder
Specialization: MA Product Design, 2021
Mentors: Martin Meier, Aela Vogel,
Dr. Francis Müller, Susanne Marti
Contact: kevin.m.rehder@gmail.com

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