Retale An Innovation Tool for Generating Ideas within the Area of Retail
How can it be made easier for retailers to create new, innovative concepts for consumer experience, to retain consumers?
The digital transformation is challenging the physical retail environment, which is responding with new concepts in order to retain consumers. Consumer experience is nowadays an essential part of the retail experience.
The Innovation Tool «Retale» serves as a generator of innovative ideas within workshops in the area of consumer experience, and is based on research findings on the retail experiences in the context of current trends. A trend-monitoring has identified categories which explore the experiences in detail. It gives insight into the role of the consumer, emotions, cultural contexts, etc. The workshop tool is specifically designed for the retail business and its needs. «Retale» tells new tales and creates new retail worlds.
